EN/FR
Reading
We follow research and reporting on fake reviews, and posts from people who hit the same problem. These sources are not TrustNPS scores.
Anyone can leave a 1 star with no purchase behind it, so honest businesses pay a trust tax while they wait for removal.
The same gap shows up in healthcare ratings: people can score a doctor without proving they were a patient.
Founders already notice that unnamed, undated 5.0 quotes read as noise. People want a checkable name and proof the person paid.
Underground forums now sell fake five-star reviews and review removal on Google, Trustpilot, and similar platforms, and sellers are using AI to scale it. A score tied to a real payment leaves much less room for that market.
This is the public NPS work that led to TrustNPS: a score you publish and cannot rewrite.
